Turn Branding on Its Head : A Cheeseburger's Tale
Ever pondered what it would require to transform a humble cheeseburger into a marketing sensation? Well, our friend Carl the Cheeseburger is about to demonstrate just that. Carl's been feeling a little bland . He knows his traditional recipe is mouthwatering, but he's craving something more. He wants to stand out in a world of patties . That's wher